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Search is more important than ever for retailers to connect with consumers. As eCommerce grows, retailers have an opportunity to better understand consumers through their search behaviour, driving both performance and insights for business recovery. Get the most out of your budget and return on ad spend this retail holiday season through industry insights, consumer trends, and actionable product information. Let us help you plan your campaign strategy for this festive period, with our easy step-by-step festive guide.

Retail Expert Interview: Succeeding in the Captive Economy

New lockdowns and changed consumer behaviours have made it hard to predict what the upcoming period will look like exactly. International shopping behaviouralist Ken Hughes shares his thoughts and insights in this interview.

Be retail ready: Merkle, Mediacom and Stellar Search shows you how

Check out our best practices and top tips across our retail product portfolio and hear from clients Merkle, Mediacom and Stellar Search on why they use our retail assets for their clients.

 View the on-demand webinar

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for £100 when you spend £25.
 Schedule a free consultation

On Demand: Increase your store associates‘ productivity and agility

Discover the new role of the stores and how the Microsoft Store Leadership team transitioned to the next normal. Also includes a client story from H&M on how they leverage technology to let every store associate become a brand ambassador.

 Watch the webinar

On Demand: Retain your customers and adapt to new behaviours

Learn how you can leverage data (online, social) and tech to meet your customer needs and accomplish your goals, and see how companies like H&M and Starbucks are adapting to a changed environment.

 View the webinar

On-Demand: Maximise business continuity

The need for supply chain transparency and the ability to take quick actions based on real time data is growing. Learn how companies like McDonalds are learning from the current crisis and are preparing for the new normal.

 Watch the webinar now

Value of Search in times of change

During times of change advertisers struggle to operate as normal. Budgets are cut or paused and the value of marketing is up for question more than ever. With more and more people coming online Search advertising is a perfect channel to connect to consumers, whilst also giving you the flexibility to adapt to the new needs of consumers.

 Check out the video

Gain a 360 view of your customer

Discover how you can transform your customer connections with Microsoft Dynamics 365 in this short on-demand webinar.

 Watch the video

The latest insights covering consumer confidence

Get retail ready now by catching up on the latest insights covering consumer confidence, how consumer search behaviour has changed and our tips on strategies for success to help make the most of the festive peak.

 Download the insight

Brand (dis)loyalty in the UK Retail market

Due to the lockdown, normal purchasing-decision processes have been disrupted. This has also affected brand loyalty as consumers have become more mindful of securing the best deal. Read what this means to your business.

 Download the research

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for £100 when you spend £25.
 Schedule a free consultation

MandM client success story

MandM Direct uses Microsoft Advertising audiences to get closer to customers. Discover how your business could benefit from this too.

 Read the full story

Retail Ready | All you need to know to get ready

Watch our on-demand retail webinar with product updates, the latest insights and more! In less than one hour, you’ll get all the information you need to get ready for the retail season.

 Watch now

The Retail Product Roadmap

We are continuously adding features that make you stand out of the crowd. In this video Product Manager Nitin Hegde shares the latest retail features for the UK and rest of EMEA.

 Download product roadmap

We’re ready to help you prepare for the holidays

Get started today with a New Advertiser Consultation and receive an ad credit for £100 when you spend £25.
 Schedule a free consultation

Shopping Special: Part 1 (Intermediate)

Watch this on-demand Microsoft Advertising Shopping Campaigns training to learn more about feeds optimisation, specifically how to best optimise the feed for volume and ROAS. This training is suitable for intermediate levels.

 Watch on-demand training

Shopping Special: Part 2 (Intermediate)

This on-demand training will focus on key strategies to help you maximise reach and revenue through strategic expansion opportunities, through campaign structure optimisation, and a preview into our Holiday season-specific product offerings.

 View on-demand training
The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns by using our platform.
 
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