The digital journey is long and other channels play an important role in driving users to search. Microsoft Advertising Insights looked at the cross-channel influence of search in the Apparel category in France to provide learnings and opportunities for clients.
Some key findings include:
- Other channels play an important role in driving shoppers to paid search.
- When we look at attribution models, multi-touch attribution highlights the importance of other channels in the consumer decision journey.
- Users engage with both the Microsoft Audience Network and search throughout their journey across the Microsoft Network.
Download the PDF to read more about cross-channel marketing in Retail to improve your marketing strategy.