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Cross-channel marketing solutions for apparel

January 2021

The digital journey is long and other channels play an important role in driving users to search. Microsoft Advertising Insights looked at the cross-channel influence of search in the Apparel category in France to provide learnings and opportunities for clients.

Some key findings include:

  • Other channels play an important role in driving shoppers to paid search.
  • When we look at attribution models, multi-touch attribution highlights the importance of other channels in the consumer decision journey.
  • Users engage with both the Microsoft Audience Network and search throughout their journey across the Microsoft Network.

Download the PDF to read more about cross-channel marketing in Retail to improve your marketing strategy.

 Download the insights