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Cross-channel marketing solutions for apparel

January 2021

  • Article
  • Research
  • Retail

The digital journey is long and other channels play an important role in driving users to search. Microsoft Advertising Insights looked at the cross-channel influence of search in the Apparel category in France to provide learnings and opportunities for clients.

Some key findings include:

  • Other channels play an important role in driving shoppers to paid search.
  • When we look at attribution models, multi-touch attribution highlights the importance of other channels in the consumer decision journey.
  • Users engage with both the Microsoft Audience Network and search throughout their journey across the Microsoft Network.

Download the PDF to read more about cross-channel marketing in Retail to improve your marketing strategy.

 Download the insights