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Microsoft Search Network data

July 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

France

comScore market data for PC Users

433 million Monthly PC searches
17 million Unique PC users
16.1% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

65% use search engines for online product research

Brand discovery

47% use search engines for brand discovery

All demographics

Age

58% are under the age of 45

Gender

46% are female and 54% are male

Education

47% graduated from college

Income

38% have household income in the top 25%

Marriage

34% are married

Children

63% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

8% report having a disability

Automobile

56% are planning to purchase an automobile in the next 3 months

Insurance

14% are planning to purchase insurance in the next 3 months

Auto demographics

Age

64% are under the age of 45

Gender

40% are female and 60% are male

Education

50% graduated from college

Income

44% have household income in the top 25%

Marriage

36% are married

Children

65% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

8% report having a disability

Decision Makers

44% are business decision makers

Executives

18% are senior business decision makers

B2B demographics

Age

72% are under the age of 45

Gender

40% are female and 60% are male

Education

69% graduated from college

Income

51% have household income in the top 25%

Marriage

43% are married

Children

74% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

8% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

3% are planning to refinance

Finance demographics

Age

70% are under the age of 45

Gender

30% are female and 70% are male

Education

59% graduated from college

Income

50% have household income in the top 25%

Marriage

39% are married

Children

59% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

7% report having a disability

Domestic Travel

38% planning to purchase a domestic vacation

International Travel

28% planning to purchase an international vacation

Travel demographics

Age

54% are under the age of 45

Gender

46% are female and 54% are male

Education

51% graduated from college

Income

44% have household income in the top 25%

Marriage

34% are married

Children

63% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

7% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

52% are under the age of 45

Gender

46% are female and 54% are male

Education

49% graduated from college

Income

43% have household income in the top 25%

Marriage

37% are married

Children

66% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

7% report having a disability

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