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Microsoft Search Network data

July 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

France

comScore market data for PC Users

528 million Monthly PC searches
18 million Unique PC users
18.7% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

60% use search engines for online product research

Brand discovery

46% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

45% are female and 55% are male

Education

46% graduated from college

Income

36% have household income in the top 25%

Marriage

36% are married

Children

61% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

14% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

66% are under the age of 45

Gender

37% are female and 63% are male

Education

47% graduated from college

Income

40% have household income in the top 25%

Marriage

43% are married

Children

68% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

17% report having a disability

Decision Makers

48% are business decision makers

Executives

21% are senior business decision makers

B2B demographics

Age

62% are under the age of 45

Gender

38% are female and 62% are male

Education

64% graduated from college

Income

48% have household income in the top 25%

Marriage

44% are married

Children

68% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

11% report having a disability

Health Insurance

8% are planning to buy health insurance

Mortgage

13% are planning to refinance

Finance demographics

Age

69% are under the age of 45

Gender

33% are female and 67% are male

Education

66% graduated from college

Income

52% have household income in the top 25%

Marriage

35% are married

Children

54% have children living at home

LGBTQ+

16% identify as LGBTQ+

Disabilities

12% report having a disability

Domestic Travel

39% planning to purchase a domestic vacation

International Travel

39% planning to purchase an international vacation

Travel demographics

Age

62% are under the age of 45

Gender

49% are female and 51% are male

Education

51% graduated from college

Income

42% have household income in the top 25%

Marriage

34% are married

Children

57% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

9% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

54% are under the age of 45

Gender

43% are female and 57% are male

Education

51% graduated from college

Income

40% have household income in the top 25%

Marriage

36% are married

Children

62% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

10% report having a disability

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