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Microsoft Search Network data

December 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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France

comScore market data for PC Users

353 million Monthly PC searches
15 million Unique PC users
14.9% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

58% use search engines for online product research

Brand discovery

48% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

44% are female and 56% are male

Education

45% graduated from college

Income

26% have household income in the top 25%

Marriage

37% are married

Children

46% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

11% report having a disability

Automobile

59% are planning to purchase an automobile in the next 3 months

Insurance

20% are planning to purchase insurance in the next 3 months

Auto demographics

Age

65% are under the age of 45

Gender

38% are female and 62% are male

Education

52% graduated from college

Income

27% have household income in the top 25%

Marriage

41% are married

Children

52% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

12% report having a disability

Decision Makers

45% are business decision makers

Executives

22% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

30% are female and 70% are male

Education

58% graduated from college

Income

30% have household income in the top 25%

Marriage

44% are married

Children

64% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

12% report having a disability

Health Insurance

18% are planning to buy health insurance

Mortgage

21% are planning to refinance

Finance demographics

Age

70% are under the age of 45

Gender

24% are female and 76% are male

Education

65% graduated from college

Income

41% have household income in the top 25%

Marriage

43% are married

Children

63% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

15% report having a disability

Domestic Travel

42% planning to purchase a domestic vacation

International Travel

52% planning to purchase an international vacation

Travel demographics

Age

68% are under the age of 45

Gender

45% are female and 55% are male

Education

60% graduated from college

Income

29% have household income in the top 25%

Marriage

36% are married

Children

51% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

20% report having a disability

Online Shopping

97% visited an online retail store in the past 6 months

Retail demographics

Age

56% are under the age of 45

Gender

47% are female and 53% are male

Education

47% graduated from college

Income

26% have household income in the top 25%

Marriage

37% are married

Children

47% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

12% report having a disability

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