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Microsoft Search Network data

June 2020

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

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France

comScore market data for PC Users

348 million Monthly PC searches
14 million Unique PC users
15.3% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

58% use search engines for online product research

Brand discovery

48% use search engines for brand discovery

All demographics

Age

56% are under the age of 45

Gender

45% are female and 55% are male

Education

42% graduated from college

Income

30% have household income in the top 25%

Marriage

36% are married

Children

43% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

10% report having a disability

Automobile

21% are planning to purchase an automobile in the next 3 months

Insurance

9% are planning to purchase insurance in the next 3 months

Auto demographics

Age

56% are under the age of 45

Gender

41% are female and 59% are male

Education

42% graduated from college

Income

33% have household income in the top 25%

Marriage

39% are married

Children

48% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

10% report having a disability

Decision Makers

82% are business decision makers

Executives

35% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

31% are female and 69% are male

Education

60% graduated from college

Income

54% have household income in the top 25%

Marriage

43% are married

Children

60% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

15% report having a disability

Health Insurance

7% are planning to buy health insurance

Mortgage

6% are planning to refinance

Finance demographics

Age

57% are under the age of 45

Gender

44% are female and 56% are male

Education

43% graduated from college

Income

32% have household income in the top 25%

Marriage

36% are married

Children

44% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

10% report having a disability

Domestic Travel

32% planning to purchase a domestic vacation

International Travel

27% planning to purchase an international vacation

Travel demographics

Age

56% are under the age of 45

Gender

45% are female and 55% are male

Education

43% graduated from college

Income

31% have household income in the top 25%

Marriage

37% are married

Children

44% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

10% report having a disability

Online Shopping

96% visited an online retail store in the past 6 months

Retail demographics

Age

56% are under the age of 45

Gender

44% are female and 56% are male

Education

42% graduated from college

Income

31% have household income in the top 25%

Marriage

37% are married

Children

44% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

10% report having a disability

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