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Consumer search trends across the globe

July 2020

The new eBook on consumer trends across the globe

The impact that COVID-19 has had on the world continues to impact our every day lives. In May we released the first edition of the ‘Search trends in the time of COVID’ ebook. Since then, we continue to see the impact the pandemic has had on consumer intent across many different categories and countries.

The Microsoft Advertising team is happy to share a new eBook ‘Search trends in the time of COVID-19, volume 2’. This eBook digs into consumer trends, strategies to recover and opportunities to reimagine your marketing goals and plans. We look at industry trends observed across a variety of categories including: auto, travel, home & garden, food & grocery, consumer electronics, teleconferencing and more. Within this eBook we also expanded our markets with this latest version covering trends within: Australia, Brazil, Canada, France, Germany, Italy, Netherlands, New Zealand, Spain, Sweden, UK and the USA.

We continue to see changes happening in real-time, every day across every vertical, as consumers continue to adapt to new normals, new ways of working and the way in which we stay connected with our friends, our families and our colleagues.

We hope you find this eBook helpful, we share a lot of resources that are available to you as you continue to face the digital transformation your business is experiencing, how we can support you to grow your business and your brand as we all respond, recover and reimagine going forward.

 Download the eBook