01 March 2021
As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.
25 February 2021
In honour of the powerful partners who help make Microsoft Advertising successful, we’re delighted to announce the winners of this year’s Microsoft Advertising Partner Awards that took place on 25 February 2021.
23 February 2021
Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.
22 February 2021
Microsoft’s Advertising Analytics Group set out to understand how many clicks may be lost for automotive advertisers when relying on organic search listings alone, and how that may impact offline vehicle sales. Learn why paid search is important.
15 February 2021
In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.