POSTS TAGGED WITH "tips and tricks"

When it comes to account optimisations there’s no ‘one size fits all’ solution. You often need to use your search experience, knowledge of your business and the advertising objectives to refine your campaign. Here are a couple of methods you can appl...

Can I target the Nordic markets with English ads? Good news! Yes, you can, but only with an exception granted by our editorial team. English is not the official language of the Nordic countries, but well understood by most of the Nordic users. In som...

Let’s be honest, most paid search advertisers, when starting out a campaign for a client or themselves, will always begin with creating an Adwords account. It seems to be normal practice for advertisers to start campaigns this way, and then expand...

In my previous Bing Ads Editor Diary entry, I stressed the importance of a thoughtfully organized campaign structure, and suggested leveraging hierarchy as a key tool when experimenting with and optimizing your Bing Ads campaigns. I also mentioned...