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Microsoft Advertising Blog

POSTS TAGGED WITH "targeting"

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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Make the most of the festive season eCommerce surge with paid search

With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.

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Microsoft Search Partner Network bootcamp.

Microsoft Search Partner Network bootcamp

In this bootcamp, we are joined by special guest Ruby Au, Head of Ecosia North America. Ecosia, one of Microsoft Advertising's search partners, is a non-profit search engine that uses their advertising revenue to fund reforestation projects around the world.

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