06 May 2020
To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.
09 April 2020
Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.
04 February 2020
Microsoft Advertising is excited to bring you new Shopping Campaign functionalities: improved Product Groups within the campaign user interface, and Product Group management using Scripts. These improvements can save you valuable time.
24 January 2020
Learn useful ways to migrate to Expanded Text Ads and final URLs using the Microsoft Advertising Editor and our Recommendations tab. Get benefits such as easier tracking management, faster load times of your landing pages and more engaging ads.
15 January 2020
Performance reporting is a key element in enabling continuous optimisation of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.