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POSTS TAGGED WITH "reporting and optimization"

Page 13 of results

Improving Your Ad’s Performance by Targeting Canadians

Hi everybody! My name is Andrew Yang and I’m the Search Evangelist for Canada. A question I often get when I meet Search Professionals is how to target Canadians separately from other countries. They understand that they are reaching over 14...

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Like AdWords Enhanced Campaigns? Here’s How To “Enhance” Your Bing Ads Program

As a Google AdWords Certified Partner and Bing Ads Accredited Professional, I am very familiar with both platforms and the benefits and differences of each. This article will show you how to “Bing Up” and enhance your Bing Ads campaigns to mimic...

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Digital Marketing Makeover – Helping a Scottish Entrepreneur Increase Her Digital Footprint

Each month we help one British business with a Digital Marketing Makeover. A team of Pay-Per-Click (PPC), search engine optimisation (SEO) and social media experts give this business tailored advice with the aim of increasing their reach and...

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SES London Day 1 – Future Forward – Shifts in the Digital Revolution

Dave Coplin, Microsoft’s Chief Envisioning officer opened SES London today with a dialogue aimed at opening our eyes and minds to a potentially different future. Technology has moved on enormously but we still approach the use of it in an old...

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US: All You Need Is Love (and some conversions, too): Optimizing for Valentine’s Day

Annually, Valentine’s Day spending averages $13.19 billion, and 2013 will likely be no exception. 61.8% of consumers celebrate this special day of love and romance, for which 196 million of roses are grown on average each year and 180 million of...

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