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Microsoft Advertising Blog

POSTS TAGGED WITH "manage campaigns"

Page 15 of results

Keep conversion tracking working across all browsers

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

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Remarketing exclusions in Bing Ads Editor

With Bing Ads Editor, you can associate specific remarketing lists to your ad groups so that you can deliver the right ad to the right customer. Now also take advantage of new negative remarketing lists to further refine your ad audience by excluding specific audiences to achieve higher ROI.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Retail Bing Boost - July 2018

On 12th July 2018 we welcomed over 60 search experts to our July Bing Boost Retail training session in London, focused to help our clients ramp up for the upcoming festive period. Covering topics from retail insights to campaign management, find out what our Bing Ads speakers have advised to make the most out of your search campaigns.

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