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Microsoft Advertising Blog

POSTS TAGGED WITH "keywords"

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The future of voice and visual search

At SMX London we invited a panel of experts, led by Impression’s Laura Hampton, to discuss their thoughts on the future of search. Here, we’ve brought together all of their answers, providing you with one of the most thought-provoking takes on the matter of search evolution and how, in particular, voice and visual search will influence the way you do search marketing in the future.

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Microsoft Audience Network: A smarter way to target your ideal customer

Reach the Audience that Matters Most

The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.

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Drive more volume with exact match close variants updates

Close variations of bidded keywords allows advertisers to reach more customers with related intent. In this update to close variations, we will now match bidded keywords to queries that have the exact same keyword tokens, whether or not the keyword tokens are in the same order.

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See how your feedback has reshaped Bing Ads in the second half of 2017

Another overview of updates and improvements to the Bing Ads product experience based on feedback from advertisers like you. This includes richer targeting and reporting features, as well as time-saving tools for managing ads, bids, budgets, and more.

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