10 November 2017
The CMO’s role is changing to view growth and revenue as a top priority and as such the objective is to build a natural, tailored experience that harnesses data representing a complete view of the customer across all channels. Let's explore.
27 July 2015
The year offers a number of seasonal events, not just Christmas, and a chance to target and also reach a potentially new cohort of customers. Considering this, advertisers must ensure that their campaigns are updated regularly; making this seasonally...
12 October 2014
Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...
29 July 2013
In Part I, I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following...
06 January 2013
Happy New Year! 2013 Comes with a couple of updates to our Find a Pro Directory (the Bing Ads directory of search professionals that have passed the Bing Ads exam). Find out what they are and what you can do to make the most of these changes for...