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Microsoft Advertising Blog

POSTS TAGGED WITH "account management"

Page 13 of results

Conversion tracking update on Bing Ads

In response to recent changes by Apple to their Safari browser, conversion tracking on Bing Ads now requires enabling the auto-tagging of our Microsoft Click ID. This can be enabled within the Shared Library section of your account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.

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Broaden Your Horizons

Advertisers are continuously looking for ways to reach new customers and grow their businesses, but finding these customers has become more challenging. Did you know 33% of searches on Bing are unique?2014 Bing Internal Data It is impossible to reach...

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Relevancy – Improve your campaigns with seasonal ads

The year offers a number of seasonal events, not just Christmas, and a chance to target and also reach a potentially new cohort of customers. Considering this, advertisers must ensure that their campaigns are updated regularly; making this seasonally...

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Top Trends Impacting Digital Marketing in FY16

As we are fast approaching the 2016 fiscal year, many of our customers are currently involved in planning their digital marketing activity. This article will cover a few of the emerging trends that will have short and longer term impacts on digital m...

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