Microsoft Advertising Retail Day Munich

Microsoft Advertising recently celebrated Retail Day in Munich by sharing all the latest tips and information on maximising the Microsoft Advertising opportunity for the upcoming holiday and search advertising campaigns. In addition to a special demonstration of the HoloLens as part of the event, this unique opportunity provided the Microsoft Advertising team with the chance to speak personally with customers and understand their needs in order to improve business performance.

Among the topics covered during this highly anticipated event were digital transformation, the latest news in artificial intelligence, the most recent updates in Bing, customer experience within retail and exclusive insights into the Microsoft Advertising landscape. The event also provided a fantastic opportunity to exchange ideas and essential feedback from customers and all attendees.

Marc Lüders (Team Leader, SEA Otto, GmbH & Co. KG) said, “What I appreciate most in the relationship with Microsoft Advertising is the close connection to the Hamburg advertising team. This is an equal partnership where both sides benefit. Microsoft Advertising is a relevant part of our advertising strategy. We have the opportunity to reach new users, increase our visibility and even target customers and prospects more specifically while providing them with relevant answers. It’s about the mixture of what Microsoft Advertising has to offer in combination with the mix of valuable product features. That’s the positive effect on the campaigns.”

Fariss Tajjiou (Marketing Controller & Performance Marketing Specialist, IKEA) said of the event, “The topic of digital transformation, or the future in general, is about anticipating the added value which we can offer to our customers when speaking about multichannel. In other words, [it's about] the different touchpoints–either digital or directly in the store. The topics of user experience and artificial intelligence are very important. It’s very inspiring [to see] where the journey is going.”

Watch all the highlights from Microsoft Advertising Retail Day in the video below.