VIDEO: Enhanced Campaigns Retain Device-Level Targeting Flexibility on Bing Ads

Here at Bing Ads, we understand that your search campaigns can be optimized not only across devices and through various targeting methods, but by testing out strategies on other search engines too. That's why we're working hard to make it easy for you to import your Adwords campaigns, which is all the more important now, given Google’s change in how campaigns are structured through enhanced campaigns.  

If you didn't see Dare's blog post last month, Bing Ads now provides better compatibility with enhanced campaign features on Google AdWords, which means you can import your campaigns from Google AdWords to Bing Ads without losing critical information. Most importantly, unlike on AdWords, advertisers on Bing Ads will get this new functionality without losing device-level targeting flexibility.

For more information, check out the video below and let us know what you think in the comments section.