Webcast: Inclusive Marketing, optimising business and life
18 February 2020
Join MJ DePalma
for this informative webcast
on 27 February. DePalma serves as the Head of Multicultural & Inclusive Marketing for Microsoft Advertising, with 24 years of business experience serving industries such as autos, retail, travel, pharmaceuticals, and telco. She pioneered Inclusive Marketing for Microsoft Advertising as something more than just multicultural or cause marketing only a few years ago. Listen in on her global keynote, which has been heard around the world in over 9 countries and 23 cities in the last 12 months. DePalma wants to give everyone a chance to learn how to apply an inclusive business strategy, and how it can be a competitive differentiation.
Often heard by the C-suite when leaving DePalma’s keynote are statements like, “I am going to completely change how I do business,” or “When most are talking D&I, you are actually showing how to make business impact outside of the workplace with inclusion,” and “Genuine. Authentic. Real. Visionary.”
Learn how to make diversity, inclusion and empathy drive business impact
The innovative strategies you’ll learn can be applied if you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns; if you’re a product designer or a product marketer — you won’t want to miss this opportunity.
- The difference between Diversity & Inclusion and Inclusive Marketing
- The business opportunity from looking through an Inclusive Design lens
- How to consider new audiences you may be overlooking
- How empathy can drive innovation
- Our 5 principles for successful Inclusive Marketing
for the webcast, taking place on Thursday, 27 February 2020 at 9 AM PST.