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Migrating your keyword destination URLs to final URLs

Starting October 31st, 2018, Bing Ads will no longer be supporting the ability to edit or create destination URLs at the keyword level. Keywords with existing destination URLs will continue to serve until further notice, but you will not be able to edit their destination URLs. You will still be able to pause and enable them, as well as change their bids.
We strongly encourage you to take steps to migrate your existing destination URLs at the keyword level to Final URLs. If your destination URLs do not include tracking information, you can follow these simple steps in the Web UI to transition to final URLs.
  1. Click the Keywords tab.
  2. Make sure you can see the Landing page column. If you don't see the column, please go to the Columns drop-down, select Modify columns, and under the Attributes section, add the Landing page column.
  3.  Click on the Landing page cell for the keyword whose Destination URL you would like to change to final URL
  4. In the pop-up, select the Final URL radio button. Your URL will still be populated in the text box.Image of the Final URL and Final URL warning box with radio button.
  5. Optional: Enter a mobile URL in the Mobile Final URL field.
  6. Click Save.

If your destination URL does include tracking information, please see the help page.

Questions or comments?

If you have any feedback or questions, feel free to contact us via Twitter, visit the Bing Ads Feature Suggestion Forum, or send your feedback directly to