IMS by Aleph unlocks new potential across search, audience, and shopping products, and becomes Microsoft Advertising's representative in Latin America
Expanding ad presence in LATAM
Through a new agreement with IMS by Aleph, a leading global enabler of digital advertising, Microsoft Advertising is expanding its presence in the Latin America region. Businesses in the region will have local support from IMS by Aleph to advertise on Bing and the Microsoft Search Network to boost their business to achieve better results.
IMS by Aleph will be the preferred company in Latin America to market and support advertisers in the region to develop Microsoft Advertising campaigns, across its search, audience and shopping products. The exclusive agreement, effective 1 May 2023, spans all of Latin America and the Caribbean, excluding Brazil.
"IMS by Aleph offers us exceptional local expertise to accelerate the potential of Microsoft Advertising and further complement our existing sales and marketing teams by giving advertisers full support in accessing our growing audience of over 1 billion people. We’re incredibly excited to work with IMS by Aleph to empower brands and agencies in Latin America to leverage the full power of Microsoft Advertising products," said Mark Richardson, Regional Vice President Europe, Middle East, and Africa and Latin America, Microsoft Advertising.
Unlocking new potential
Microsoft Advertising is innovating and delivering new advertising opportunities to advertisers, including vertical ad types and more visually-rich, immersive ads—many of which can only be found on the Microsoft Advertising platform. These innovations are helping brands create meaningful connections with over 66 million PC searchers across Latin America whilst delivering strong performance results.
"We’re proud to support Microsoft´s ambition to deepen its commercial presence in the region. This alliance is part of our vision to unlock the economic potential of Latin America through digital marketing, in this case with performance ads, which have enormous value for multiple industries such as retail, e-commerce, tourism, finance, insurance, among others," said Ignacio Vidaguren, COO of Aleph and responsible for the business in Latin America.
"Our agreement with Microsoft will allow us to offer measurable and effective advertising products to the region's most demanding advertisers, with local support from our team of performance campaign experts. For our advertisers, this is a unique opportunity to diversify their advertising spend and improve their profitability," said Carlos Ramiro, Head of Performance at IMS by Aleph.
With billions of monthly searches, Microsoft Advertising’s strength in Windows and PC includes almost 700 million PC searchers worldwide,
across 164 total markets. In Latin America, there are approximately 900 million searches per month, with 66 million unique PC users searching across 28 markets.
Expand your reach with Microsoft Advertising and IMS by Aleph in Latin America. For more information about Aleph, visit: www.alephholding.com or email firstname.lastname@example.org
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