Tips

Guide to growth: Mining for inclusive keywords

16 March 2021

7-minute read

Lesa HastingsMJ DePalma

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Get up to speed on creating diverse and inclusive consumer experiences, including in your keyword strategies. Learn how to mine inclusive keywords.

#ChooseToChallenge part two: Brand values

15 March 2021

3-minute read

Adriana Zambrano

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Your brand’s mission statement is the face of your brand; it’s how you build that authentic customer experience that builds trust. #ChooseToChallenge your mission statement by taking four steps to start your brand value exploration today.

Seasons of change spark seasons of search

12 March 2021

5-minute read

Linda Shi

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Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.