Tips

The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

Open Perspectives Unplugged #3

15 November 2020

1-minute read

Sarah Reveillard

Insights Tips

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Learn how to bring accessibility and inclusion to the forefront of how you work, communicate, and connect with consumers.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?