Tips

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

Open Perspectives Unplugged #3

15 November 2020

1-minute read

Sarah Reveillard

Insights Tips

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Learn how to bring accessibility and inclusion to the forefront of how you work, communicate, and connect with consumers.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?

Virtual Bootcamp Series – Next Sessions

25 October 2020

2-minute read

Sarah Reveillard

Insights Tips

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The next instalment of the Microsoft Advertising Virtual Bootcamp Series has been announced. A variety of topics will be covered and each session will be delivered by Microsoft Advertising gurus in one-hour interactive LIVE learning experiences.