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The Download, Episode 6: 2021 Consumer Trends Report

Episode 6 of The Download is here. After a staggering 40,000+ views of Episode 5, we’re excited for a jam-packed edition to keep things moving, exploring the 2021 Consumer Trends Report, best practices guidelines around Inclusive Marketing and more.

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#ChooseToChallenge part three: Consumer values

To build trust, brands should approach customer relationships like personal ones, and that means reaching people at the intersection of brand and consumer values. Learn how to #ChooseToChallenge your brand’s marketing.


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Ad quality year in review 2020

At Microsoft Advertising, we're committed to delivering accurate and relevant information to our customers and protecting them from low-quality or harmful experiences. With 2021 underway, we share and reflect on security and safety successes in 2020.

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Seasons of change spark seasons of search

Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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