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Microsoft Advertising Blog

Shelby Gagnon

Product Marketing Manager

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BLOG POSTS BY Shelby Gagnon

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3 Sweet Valentine’s Day Tips to Woo Your Online Shoppers

Valentine’s Day is a sweet time for searches and sales, to the tune of $17.3 billion this past year. With half of purchases occurring within the week before Valentine’s Day and an average spend of $134, this last minute shopping holiday has both...

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Holiday Preparation Overview: New Year's Insights for Digital Marketers

With December winding to a close and January just around the corner, we're back again at that time of year when we reflect the previous 12 months and imagine the possibilities for the next. It's a fairly universal truth that a lot of people want...

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Top Tips and Insights to Blitz the Football Championship Season with Bing Ads

The Super Bowl holds many first and second place records in American culture; the game typically generates the highest national television viewership each year.[1] It is the second highest day of food consumption in the United States, behind only...

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New Year’s Resolutions: Capture Shoppers Searching for a Happier New Year

Post holidays, 'tis the season of renewal, when folks resolve to make positive changes in their lives. And they're willing to put good money on those resolutions, to the tune of $5.6 billion annually1. Those New Year's bells ring out opportunity...

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Blurring the Lines: The Rise of Omni-channel Retail

We all know shopping has changed now that digital and mobile access provide close to real-time price and product information. When we took a look the latest retail stats, one thing stood out: the line between online and in-store shopping is...

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