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Microsoft Advertising Blog

Piyush Naik

Principal GPM, Microsoft Advertising

BLOG POSTS BY Piyush Naik

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A woman indoors painting on a canvas.

Brand storytelling meets performance marketing with Multimedia Ads

The new Multimedia Ads in the Microsoft Advertising platform can help catch consumers’ attention with sizeable visual imagery that showcases your brand and products to increase visibility, interest, and sales.

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Up level your bidding practice with Enhanced Manual Bidding

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimise your bids.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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