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Nina Bertok

Lead Content Writer, Microsoft Advertising

BLOG POSTS BY Nina Bertok

Page 2 of results

How consumers are using voice search in the UK

Voice search is far from a fad or a gimmick, according to the UK public who believe the technology is very much here to stay. Find out how pervasive voice search actually is and how smart home devices and digital voice assistants like Cortana are becoming integrated into the everyday lives of British consumers.

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A woman looking at a clothes rack while holding a tablet

‘Retailtainment’: Welcome to the future of shopping

As the retail industry undergoes a dramatic transformation – one which fuses shopping and entertainment under one roof – the focus is shifting to providing a fun, immersive and highly-personalised customer-first experience.

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 ‘Hey Cortana’: The meteoric rise of voice search technology

‘Hey Cortana’: The meteoric rise of voice search technology

While voice-initiated search currently makes up about 20 percent of mobile queries — most of which include directions, locations, news and weather — research shows that it’s a technology set to skyrocket over the next five years, ultimately becoming as normal as sending a text message.

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Women in AI: Closing the Gender Skill Gap

Women in AI: Closing the gender skill gap

When the UK government, various academia and industry firms announced the ‘AI Sector Deal’ in April 2018, a whopping £950 million was pledged towards AI development. Today, London is home to twice the number of AI companies as Berlin and Paris combined. But a troubling question still remains — where are all the women?

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Alan Turing: 'Are you paying attention?'

Alan Turing: 'Are you paying attention?'

Underneath Bishop’s Bridge Road in London, near the entrance to Paddington Underground station, you'll find a ‘Message from the Unseen World,’ an art installation that uses artificial intelligence to light up a wall of phrases from one of Paddington’s most famous sons, and father of the modern computer, Alan Turing.

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