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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Advertising Blog

MJ DePalma

Head of Global Multicultural & Inclusive Marketing, Microsoft Advertising

BLOG POSTS BY MJ DePalma

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9 steps to build trust: Ethical advertising principles

People are looking for brands to be authentic and act with purpose, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. Learn how to do it.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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Authenticity is the new cool: Nothing about us, without us

The meaning of “nothing about us, without us” is simple yet powerful. If you’re designing for people with disabilities, why not design with people who have disabilities? Use our Marketing with Purpose playbook to reach customers more authentically.

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Over 1 billion people your marketing may be overlooking today

Would you knowingly exclude a potential audience of 1 billion people in your marketing? Learn why accessibility is a vital part of an inclusive marketing strategy. By not making your marketing accessible, you may be excluding nearly one out of every seven people in the world.

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Marketing that our collective future depends on

An acceleration of transformation is occurring across industries, businesses, and consumer behavior. As marketers, what’s our role in the intersection of principles, profit, and purpose, and can we contribute to our best collective future?

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