22 February 2016
3-minute read
Writing effective ad copy is one of the most important components of a successful pay per click (PPC) campaign. Your ad copy should be enticing enough for people to click through to your landing page and ultimately make a purchase. Taking time to cre...
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24 November 2015
3-minute read
Landing pages are often overlooked by PPC advertisers when optimising PPC campaigns. The question arises, why are landing pages an important component of your PPC campaign? In order to enjoy strong conversion rates for your PPC campaigns, it is impor...
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