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Microsoft Advertising Blog

John Cosley

Senior Director, Brand Marketing, Microsoft Advertising


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Resurgence of the personal computer (PC) as the productivity hub for work and life

As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.

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Microsoft Advertising. Great relationships start here.

How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.

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Connecting with audiences across work and life

One of the most unique ways that Microsoft Advertising can help marketers is by connecting them with audiences at the intersection of work and life. Our approach to partnership is providing access to audiences that can help grow our clients’ business.

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COVID-19 insights & trends (5 May edition)

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behaviour trends. Read this week's latest insights.

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Insights with Microsoft: Lessons from various Australian industries

The way the world works will never be the same, and maybe that's a good thing. Learn about how Australia's Electronics & Office and Food & Grocery industries have been impacted by COVID-19.

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