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Microsoft Advertising Blog

John Cosley

Senior Director, Brand Marketing, Microsoft Advertising

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BLOG POSTS BY John Cosley

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The value of overlapping audiences

In October 2021, Microsoft launched Windows 11 to help improve productivity and multitasking. While Windows 11 empowers people to do and achieve more, it also empowers advertisers to reach audiences at multiple touchpoints in the purchase journey.

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An open field with a wind turbine.

Consumers are ready to switch brands for sustainable alternatives

A new global study from Microsoft Advertising and dentsu international, “The Rise of Sustainable Media,” examines consumer awareness and behaviours linked to sustainable consumption and media usage. 

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A person works on their phone in their living room with a colorful parrot statue in the background.

Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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Resurgence of the personal computer (PC) as the productivity hub for work and life

As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.

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A person with glasses smiles while looking away from the camera to their right.

How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

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