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Microsoft Advertising Blog

James Murray

EMEA Product Marketing Lead, Microsoft Advertising

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BLOG POSTS BY James Murray

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Microsoft values insights into how the company can be better

Finding the balance between parity and innovation

As a product marketer, one of the most fascinating parts of my job is to be a listening post for product feedback. We are constantly looking to improve at Microsoft Advertising and talking to customers always yields incredible insights into how we can be better.

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Is voice search the new digital frontier?

Is voice search the new digital frontier? Voice search is undoubtedly one of the biggest areas of interest in the digital space, and we explore how Bing can help marketers and SEOs get ahead of the trend to reap the rewards of voice. Topics including the future of search, voice search as a PPC bid modifier and how we at Bing see the importance of links changing as their focus moves to contextual relevance.

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Three things I learnt during my #AWChat about A.I

In the run up to Advertising Week Europe next week, I took part in a Twitter conversation with the @AWEurope team and the Twitter community to get the conversational juices flowing ahead of the event.

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5 Key Takeaways from Prolific North Live 2016

Insights from the North Earlier this month I had the pleasure of speaking at the inaugural Prolific North Live event, a gathering of digital minds in Manchester to promote the growing range of talent in the north of England. As with any good conferen...

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More Bing for your Buck – the Benefit of Bing vs Google

Saving the World from a Search Monopoly As a search evangelist for Bing I spend a lot of my time talking about the benefits of Bing Ads and how our search platform performs for marketers. I think for the most part the search industry recognises a nee...

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