28 January 2020
One of the great strengths of the Microsoft Audience Network is its flexibility. The breadth of knowledge accumulated in the Microsoft Graph allows the platform to make intelligent connections between advertisers and consumers. The Microsoft Audience Network has allowed brands like GoCompare in the UK to lower their cost per acquisition by 30%, taking advantage of the audiences on MSN, Outlook and Edge.
06 November 2019
The advent of a late Black Friday in 2019 means that there is going to be a more intense window of shopping activity at the end of November. With such a competitive peak, it’s important to take every advantage to maximise your reach. Here are Microsoft Advertising’s top three Black Friday tips for retail marketers.
29 October 2019
Manchester Airports Group (MAG) is the UK’s largest airports group, serving 59 million passengers across three airports and contributing £7.1 billion to the UK economy. The Group’s digital division has recently partnered with Microsoft Advertising to create the world's most customer-centric digital travel experience.
23 October 2019
Like it or loathe it, Black Friday is here to stay. It is now firmly established as the biggest day of online shopping activity across Europe and, as an advertiser, understanding the consumer trends around this peak activity could prove vital to your success.
08 October 2019
The Microsoft Advertising Masters series is back for another session on 17 October, giving attendees exclusive access to industry experts and their knowledge and insights on topics that are currently shaping the world of digital advertising.