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Microsoft Advertising Blog

James Murray

EMEA Product Marketing Lead, Microsoft Advertising

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Microsoft Advertising Masters webinar

Connect with customers at any stage of the purchase funnel with the Microsoft Audience Network

One of the great strengths of the Microsoft Audience Network is its flexibility. The breadth of knowledge accumulated in the Microsoft Graph allows the platform to make intelligent connections between advertisers and consumers. The Microsoft Audience Network has allowed brands like GoCompare in the UK to lower their cost per acquisition by 30%, taking advantage of the audiences on MSN, Outlook and Edge.

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Microsoft Advertising’s top tips for retail marketers ahead of Black Friday

The retail marketer’s Black Friday checklist

The advent of a late Black Friday in 2019 means that there is going to be a more intense window of shopping activity at the end of November. With such a competitive peak, it’s important to take every advantage to maximise your reach. Here are Microsoft Advertising’s top three Black Friday tips for retail marketers.

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MAG-O, Manchester Airports Group's digital division, has partnered with Microsoft Advertising

Manchester Airports Group see traffic take off with syndication

Manchester Airports Group (MAG) is the UK’s largest airports group, serving 59 million passengers across three airports and contributing £7.1 billion to the UK economy. The Group’s digital division has recently partnered with Microsoft Advertising to create the world's most customer-centric digital travel experience.

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Microsoft Advertising Masters: Retail webinar offers advice on capitalising on the peak shopping season

Microsoft Advertising Masters: Retail-Staying ahead of the competition

Like it or loathe it, Black Friday is here to stay. It is now firmly established as the biggest day of online shopping activity across Europe and, as an advertiser, understanding the consumer trends around this peak activity could prove vital to your success.

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The Microsoft Advertising Masters Webinar Series (Retail) focuses on how advertisers can best navigate the upcoming holiday season.

Retailers, are your holiday campaigns optimised for impact?

The Microsoft Advertising Masters series is back for another session on 17 October, giving attendees exclusive access to industry experts and their knowledge and insights on topics that are currently shaping the world of digital advertising.

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