06 November 2019
The advent of a late Black Friday in 2019 means that there is going to be a more intense window of shopping activity at the end of November. With such a competitive peak, it’s important to take every advantage to maximise your reach. Here are Microsoft Advertising’s top three Black Friday tips for retail marketers.
29 October 2019
Manchester Airports Group (MAG) is the UK’s largest airports group, serving 59 million passengers across three airports and contributing £7.1 billion to the UK economy. The Group’s digital division has recently partnered with Microsoft Advertising to create the world's most customer-centric digital travel experience.
23 October 2019
Like it or loathe it, Black Friday is here to stay. It is now firmly established as the biggest day of online shopping activity across Europe and, as an advertiser, understanding the consumer trends around this peak activity could prove vital to your success.
08 October 2019
The Microsoft Advertising Masters series is back for another session on 17 October, giving attendees exclusive access to industry experts and their knowledge and insights on topics that are currently shaping the world of digital advertising.
01 October 2019
As a product marketer, one of the most fascinating parts of my job is to be a listening post for product feedback. We are constantly looking to improve at Microsoft Advertising and talking to customers always yields incredible insights into how we can be better.