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Microsoft Advertising Blog

James Murray

EMEA Product Marketing Lead, Microsoft Advertising

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BLOG POSTS BY James Murray

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British Gas achieves powerful results with Responsive Search Ads

British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.

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TUI boost performance with Dynamic Search Ads in Microsoft Advertising

The global travel company TUI saw the opportunity with Microsoft Advertising’s new features such as In-market Audiences, LinkedIn Profile Targeting, ad customisers and unique extensions like image and action extensions.

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Staysure turns audience strategy on its head with LinkedIn Profile targeting

UK-based insurance provider Staysure specialises in travel insurance for the over-50s market. Looking for inspiration to differentiate their brand in a market dominated by insurance aggregators, Staysure came to Microsoft Advertising for help.

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Microsoft Advertising Masters webinar

Connect with customers at any stage of the purchase funnel with the Microsoft Audience Network

One of the great strengths of the Microsoft Audience Network is its flexibility. The breadth of knowledge accumulated in the Microsoft Graph allows the platform to make intelligent connections between advertisers and consumers. The Microsoft Audience Network has allowed brands like GoCompare in the UK to lower their cost per acquisition by 30%, taking advantage of the audiences on MSN, Outlook and Edge.

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