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Microsoft Advertising Blog

James Murray

EMEA Product Marketing Lead, Microsoft Advertising

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Trusted Partnership interview series #2: Covid-19 recovery trends

As we transition from crisis to recovery, we are witnessing a shift from the panic buying of staple goods to the resurgence of industries such as retail and travel as consumer optimism returns alongside the easing of lockdown restrictions.

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British Gas achieves powerful results with Responsive Search Ads

British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.

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TUI boost performance with Dynamic Search Ads in Microsoft Advertising

The global travel company TUI saw the opportunity with Microsoft Advertising’s new features such as In-market Audiences, LinkedIn Profile Targeting, ad customisers and unique extensions like image and action extensions.

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Staysure turns audience strategy on its head with LinkedIn Profile targeting

UK-based insurance provider Staysure specialises in travel insurance for the over-50s market. Looking for inspiration to differentiate their brand in a market dominated by insurance aggregators, Staysure came to Microsoft Advertising for help.

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