12 April 2021
Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.
18 December 2020
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
22 July 2020
Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.