15 January 2020
2-minute read
Performance reporting is a key element in enabling continuous optimisation of your campaigns. To limit confusion and help you focus only on the metrics that matter most, average position will be deprecated from performance reports beginning in September 2020.
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23 October 2019
4-minute read
Microsoft Advertising has been working on a series of changes to modernise the look, feel, and functionality of our product. Now, you can get a look at the previews of the new redesigned interface. Join us for a test drive and share your feedback.
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05 March 2019
3-minute read
Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.
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30 July 2018
3-minute read
Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.
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