In February 2020, Infoserve was looking for new ways to expand the volume its clients receive from Microsoft Advertising whilst keeping costs down. With the benefit of affording more granular control than with the Google Display Network, Microsoft Advertising Search Partners offered a perfect blend of scale and control.
“Now we can go in at a campaign level and remove poor performing sites, it is a great help to improve the efficiency of the network as a whole, whilst at the same time bringing in low-cost quality traffic which increases our reach and conversions,” expounded Dan.
Between February and June 2020, Search Partners reduced the average cost-per-click (CPC) across all Infoserve clients by 20%, and average conversions tripled year-over-year.
“The Infoserve-Microsoft-MatchCraft partnership has proven to be very effective in, enabling us to deliver conversion rates above the industry average. The collaboration has been fantastic, something that our clients have benefited greatly from,” concluded Lezcano.
It’s results like this that make such a big difference to companies like Airconforall. As General Manager Keith Gordon mentioned: “We have partnered with Infoserve for over two years. The benefits of having our PPC advertising run by a Microsoft Advertising elite partner are many; for us it means great results. Our revenue has increased year-on-year since Infoserve started managing our paid search. Their expertise and dedication, and the use of key technology provided by Microsoft Advertising, have made a big difference.”