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Microsoft Search Network data

October 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Canada

comScore market data for PC Users

352.6 million Monthly PC searches
15 million Unique PC users
26.5% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

59% use search engines for online product research

Brand discovery

39% use search engines for brand discovery

All demographics

Age

54% are under the age of 45

Gender

43% are female and 57% are male

Education

60% graduated from college

Income

41% have household income in the top 25%

Marriage

48% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

35% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

36% are planning to purchase insurance in the next 3 months

Auto demographics

Age

65% are under the age of 45

Gender

46% are female and 54% are male

Education

64% graduated from college

Income

46% have household income in the top 25%

Marriage

57% are married

Children

61% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

43% report having a disability

Decision Makers

55% are business decision makers

Executives

25% are senior business decision makers

B2B demographics

Age

59% are under the age of 45

Gender

36% are female and 64% are male

Education

70% graduated from college

Income

52% have household income in the top 25%

Marriage

51% are married

Children

56% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

48% are under the age of 45

Gender

32% are female and 68% are male

Education

71% graduated from college

Income

51% have household income in the top 25%

Marriage

43% are married

Children

47% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

21% report having a disability

Domestic Travel

31% planning to purchase a domestic vacation

International Travel

33% planning to purchase an international vacation

Travel demographics

Age

58% are under the age of 45

Gender

46% are female and 54% are male

Education

61% graduated from college

Income

45% have household income in the top 25%

Marriage

44% are married

Children

47% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

27% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

48% are under the age of 45

Gender

43% are female and 57% are male

Education

60% graduated from college

Income

42% have household income in the top 25%

Marriage

45% are married

Children

49% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

31% report having a disability

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