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Microsoft Search Network data

September 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Canada

comScore market data for PC Users

349 million Monthly PC searches
15 million Unique PC users
24.7% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

64% use search engines for online product research

Brand discovery

44% use search engines for brand discovery

All demographics

Age

54% are under the age of 45

Gender

39% are female and 61% are male

Education

58% graduated from college

Income

37% have household income in the top 25%

Marriage

45% are married

Children

49% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

20% report having a disability

Automobile

60% are planning to purchase an automobile in the next 3 months

Insurance

29% are planning to purchase insurance in the next 3 months

Auto demographics

Age

66% are under the age of 45

Gender

41% are female and 59% are male

Education

59% graduated from college

Income

38% have household income in the top 25%

Marriage

46% are married

Children

53% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

20% report having a disability

Decision Makers

49% are business decision makers

Executives

24% are senior business decision makers

B2B demographics

Age

66% are under the age of 45

Gender

33% are female and 67% are male

Education

63% graduated from college

Income

45% have household income in the top 25%

Marriage

44% are married

Children

51% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

17% report having a disability

Health Insurance

12% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

56% are under the age of 45

Gender

33% are female and 67% are male

Education

66% graduated from college

Income

45% have household income in the top 25%

Marriage

43% are married

Children

49% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

15% report having a disability

Domestic Travel

26% planning to purchase a domestic vacation

International Travel

18% planning to purchase an international vacation

Travel demographics

Age

52% are under the age of 45

Gender

43% are female and 57% are male

Education

65% graduated from college

Income

42% have household income in the top 25%

Marriage

46% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

18% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

52% are under the age of 45

Gender

38% are female and 62% are male

Education

61% graduated from college

Income

42% have household income in the top 25%

Marriage

46% are married

Children

49% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

19% report having a disability

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