Advertising

Skip to main content
Advertising

We're empowering marketers around the world. Come work with us >

Microsoft Search Network data

July 2022

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Canada

comScore market data for PC Users

396 million Monthly PC searches
17 million Unique PC users
25.2% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

Product research

65% use search engines for online product research

Brand discovery

42% use search engines for brand discovery

All demographics

Age

51% are under the age of 45

Gender

43% are female and 57% are male

Education

56% graduated from college

Income

39% have household income in the top 25%

Marriage

47% are married

Children

53% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

29% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

32% are planning to purchase insurance in the next 3 months

Auto demographics

Age

60% are under the age of 45

Gender

40% are female and 60% are male

Education

69% graduated from college

Income

50% have household income in the top 25%

Marriage

58% are married

Children

61% have children living at home

LGBTQ+

4% identify as LGBTQ+

Disabilities

25% report having a disability

Decision Makers

49% are business decision makers

Executives

28% are senior business decision makers

B2B demographics

Age

56% are under the age of 45

Gender

36% are female and 64% are male

Education

67% graduated from college

Income

53% have household income in the top 25%

Marriage

53% are married

Children

57% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

15% are planning to buy health insurance

Mortgage

11% are planning to refinance

Finance demographics

Age

40% are under the age of 45

Gender

31% are female and 69% are male

Education

71% graduated from college

Income

53% have household income in the top 25%

Marriage

57% are married

Children

52% have children living at home

LGBTQ+

6% identify as LGBTQ+

Disabilities

14% report having a disability

Domestic Travel

29% planning to purchase a domestic vacation

International Travel

25% planning to purchase an international vacation

Travel demographics

Age

52% are under the age of 45

Gender

46% are female and 54% are male

Education

64% graduated from college

Income

43% have household income in the top 25%

Marriage

51% are married

Children

54% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

26% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

48% are under the age of 45

Gender

42% are female and 58% are male

Education

59% graduated from college

Income

41% have household income in the top 25%

Marriage

50% are married

Children

53% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

28% report having a disability

Expand your reach

Explore audience insights from the Microsoft Audience Network

Get started with Microsoft Advertising

Start taking advantage of Microsoft Advertising to grow your business.

 Sign up now