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Microsoft Search Network data

March 2021

Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

Canada

comScore market data for PC Users

396 million Monthly PC searches
15 million Unique PC users
24.5% PC market share

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

69% use search engines for online product research

Brand discovery

47% use search engines for brand discovery

All demographics

Age

52% are under the age of 45

Gender

41% are female and 59% are male

Education

60% graduated from college

Income

41% have household income in the top 25%

Marriage

45% are married

Children

49% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Automobile

55% are planning to purchase an automobile in the next 3 months

Insurance

24% are planning to purchase insurance in the next 3 months

Auto demographics

Age

59% are under the age of 45

Gender

42% are female and 58% are male

Education

65% graduated from college

Income

47% have household income in the top 25%

Marriage

48% are married

Children

56% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

27% report having a disability

Decision Makers

55% are business decision makers

Executives

30% are senior business decision makers

B2B demographics

Age

57% are under the age of 45

Gender

36% are female and 64% are male

Education

75% graduated from college

Income

56% have household income in the top 25%

Marriage

48% are married

Children

54% have children living at home

LGBTQ+

5% identify as LGBTQ+

Disabilities

20% report having a disability

Health Insurance

13% are planning to buy health insurance

Mortgage

8% are planning to refinance

Finance demographics

Age

51% are under the age of 45

Gender

30% are female and 70% are male

Education

70% graduated from college

Income

50% have household income in the top 25%

Marriage

46% are married

Children

51% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

17% report having a disability

Domestic Travel

22% planning to purchase a domestic vacation

International Travel

18% planning to purchase an international vacation

Travel demographics

Age

50% are under the age of 45

Gender

42% are female and 58% are male

Education

67% graduated from college

Income

47% have household income in the top 25%

Marriage

49% are married

Children

51% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

19% report having a disability

Online Shopping

99% visited an online retail store in the past 6 months

Retail demographics

Age

52% are under the age of 45

Gender

45% are female and 55% are male

Education

61% graduated from college

Income

44% have household income in the top 25%

Marriage

44% are married

Children

49% have children living at home

LGBTQ+

8% identify as LGBTQ+

Disabilities

24% report having a disability

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