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Microsoft Audience Network data

October 2022

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Vertical market segments

Data about users on the Microsoft Audience Network

All demographics

Age

62% are under the age of 45

Gender

51% are female and 49% are male

Education

54% graduated from college

Income

38% have household income in the top 25%

Marriage

38% are married

Children

46% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

32% report having a disability

Automobile

61% are planning to purchase an automobile in the next 3 months

Insurance

26% are planning to purchase insurance in the next 3 months

Auto demographics

Age

69% are under the age of 45

Gender

49% are female and 51% are male

Education

62% graduated from college

Income

47% have household income in the top 25%

Marriage

45% are married

Children

53% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

34% report having a disability

Decision Makers

51% are business decision makers

Executives

23% are senior business decision makers

B2B demographics

Age

65% are under the age of 45

Gender

45% are female and 55% are male

Education

66% graduated from college

Income

47% have household income in the top 25%

Marriage

42% are married

Children

50% have children living at home

LGBTQ+

13% identify as LGBTQ+

Disabilities

21% report having a disability

Health Insurance

11% are planning to buy health insurance

Mortgage

10% are planning to refinance

Finance demographics

Age

61% are under the age of 45

Gender

38% are female and 62% are male

Education

62% graduated from college

Income

45% have household income in the top 25%

Marriage

38% are married

Children

42% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

24% report having a disability

Domestic Travel

34% planning to purchase a domestic vacation

International Travel

29% planning to purchase an international vacation

Travel demographics

Age

67% are under the age of 45

Gender

54% are female and 46% are male

Education

60% graduated from college

Income

42% have household income in the top 25%

Marriage

35% are married

Children

42% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

30% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

62% are under the age of 45

Gender

51% are female and 49% are male

Education

56% graduated from college

Income

43% have household income in the top 25%

Marriage

38% are married

Children

45% have children living at home

LGBTQ+

12% identify as LGBTQ+

Disabilities

31% report having a disability

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