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Microsoft Advertising Insights and Success stories

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Featured insight

The Workday Consumer has logged in

Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study.

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Page 4 of results
A person sits on a wooden bench while looking to their left.

Infographic

New Look reaches powerful ROAS of 740%

Discover how fashion brand, New Look, leveraged the Microsoft Audience Network to drive clicks improve brand awareness, and reach a ROAS of 740%.

February 2023

A man wearing headphones sits in an office space and smiles while looking at his laptop.

Article

Shutterstock drives leads and ROAS in Japan

Learn how Shutterstock recognized the opportunity to reach a high-quality audience once Microsoft Advertising expanded to Japan.

February 2023

Several men in an office space work around a computer.

Article

Envoy Media increases quantity and quality of leads

With the help of Microsoft Advertising and a combination of Automated bidding and Multimedia Ads, Envoy Media was able to improve the quality and quantity of their leads.

February 2023

Two people smile while working on a laptop.

White paper

A unified view of customer data for retail media programs

Shopping behavior has evolved in recent years, with COVID-19 disrupting how consumers engage with brands. Learn more about why unification is the future of retail media.

January 2023

A man with a green sweater smiles while holding up his phone.

Article

Vodafone finds new channels to reach customers

Learn how Vodafone has been able to get a growing number of customers to buy their packages without ever speaking to an advisor or visiting a store.

January 2023

A man smiles and looks away from the camera while talking on his phone.

Article

Reservations.com increases their reach and sales

Through highly visual Multimedia Ads, Reservations.com was able to scale their reach to more travelers with a strict goal for their ROAS.

January 2023

A bird's view of an intersection in a city, surrounded by buildings and with cars and buses waiting to move.

Infographic

Performics helps major advertiser drive visits and conversions

With Video Ads, Remarketing Ads, and the Microsoft Audience Network, Performics was able to drive visitation and conversion rates for their advertiser.

December 2022

A focused man working on his laptop.

Article

Lenskart unleashes the power of Search to increase ROAS

Learn how Lenskart furthered its mission to increase their ROAS and to grow their customer base with Microsoft Advertising.

December 2022

A woman smiles and faces the camera while holding a laptop computer

Article

ICICI Direct reduces CPA by 63% with Microsoft Advertising

With the help of Microsoft Advertising and a robust campaign strategy, ICICI Direct brought down customer acquisition costs by a whopping 63%.

December 2022

A man looks into the camera and smiles while sitting on a green sofa.

Article

Logical Position leverages full suite of marketing tools

Learn how Logical Position leveraged its expertise with Microsoft Advertising products to help one of their clients reach more customers.

November 2022