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Holiday 2020 Advertising 5-minute News Flash video series

October 2020

As eCommerce grows this holiday season, retailers have an opportunity to leverage paid search and audience network campaigns to effectively reach and engage consumers as they research gifts, products and services. To make the most of your digital advertising budget and return on ad spend, the Microsoft Advertising team has produced a series of 5-minute videos that showcase valuable tips and tricks to help you and your clients connect with current and last minute shoppers.

Cady Condyles, Product Marketing Manager with Microsoft Advertising, shares insights on the changing consumer behaviors we’re seeing this year, and tips to help with planning for the upcoming holiday season. This includes some helpful information about Microsoft’s audience and reach, as well as a brief overview of how you can easily set up Microsoft Advertising Shopping Campaigns to advertise your products through Shopify.
 
One of the best ways for retailers to take advantage this holiday shopping season is to use the same shopping feeds you’re already working with in the Microsoft Search Network to create a new campaign for the Microsoft Audience Network. Carly Maverick, Microsoft Advertising Global Sales Executive shares a step-by-step demo of how to set up your native holiday shopping campaigns in the Microsoft Audience Network, along with tips and tricks — like how to use images from Shutterstock — to grow an audience of highly engaged holiday retail shoppers.
 
Lauren Guity, Microsoft Advertising Strategic Account Manager is here to share how Dynamic Search Ads create intelligent and customized experiences based on the content of your website, and how they can help drive traffic and impact to your holiday campaigns and help you prepare for Cyber Week 2020 and beyond. Download the full holiday presentation.
 
Bob Franke, Microsoft Advertising Account Executive is here to share holiday retail solutions to help you execute a successful campaign. Join Bob as he walks through how to get started with Local Inventory Ads, Curbside pick-up badges, and Buy Online Pick Up in Store (BOPIS) solutions. Download Bob Franke's full presentation

 
Jon Jung, Microsoft Advertising Senior Account Executive is here to share holiday solutions, to help run successful campaigns during the 2020 holiday shopping season. Native advertising is playing a more important role with ad campaign planning. Join Jon as he shares how the Microsoft Audience Network can help companies reach a growing audience of highly engaged shoppers. Download Jon Jung's full presentation