Shopping behavior has seen an evolution in recent years, with COVID-19 disrupting how and where consumers engage with brands. As we transition out of the pandemic, demand for hybrid shopping experiences continues to grow and is not slowing down anytime soon. But with shoppers switching between online and in-store channels on their path to purchase, gaining a 360-degree view of the shopper journey can be a challenge for retailers and brands alike.
Thus, having a unified view of shopper behavior is the key to a successful retail media program. As we look to the future, it’s clear that the best way to get this view is through an omnichannel retail media stack—an end-to-end platform that can provide a single view of the shopper journey and give your brands the insights they need to reach shoppers at all stages of the sales funnel.
Download the whitepaper to learn more about why unification is the future of retail media.