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Microsoft Advertising Blog

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Introducing new website insights for Universal Event Tracking Tag

To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights. Explore this valuable data collection feature to improve ad targeting.

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Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage AI in market-leading ways that save you time and build your business more effectively. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

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Microsoft Advertising Partner Celebration.

Celebrating our partners

Microsoft Advertising Partner Celebration is a bi-annual initiative that showcases the outstanding work of our partners. This half, we saw some impressive nominations from our partner community and are very excited to announce the winners!

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