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Microsoft Advertising Blog

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Marketing with purpose Web Summit masterclass

On the 4th of December, Microsoft hosted a masterclass session at the virtual Web Summit 2020 entitled 'Marketing with purpose: Building trusted brand experiences'. During this session, Microsoft Advertising’s Regional Vice President for Continental Europe, Mascha Driessen invited modern marketers to reimagine brand experience based on purpose.

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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Microsoft Advertising Partners: Here’s what’s coming in 2021

Partnerships are critical to mutual success, and the year 2020 has made that clearer than ever. As we enter a new year, we’re excited to share some updates about our Partner Program for 2021, including program expansion, event announcements, and more.

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Guide to growth: Reach more shoppers with an inclusive approach

Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

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