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Microsoft Advertising Blog

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Easily import your Facebook Ads into the Microsoft Audience Network

We’re now offering a new import option, Facebook Import, so you can easily get audience campaigns up and running by importing from Facebook Ads. Get started today to save time and maximize your ROI.

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Earn your badge: Digital Advertising Fundamentals

Onboarding new talent to your organization is always a challenge, and they may need to be educated about our industry. Microsoft Advertising has created a set of 4 introductory on-demand courses to help introduce people to digital advertising.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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The Download, Episode 7: Travel, travel and more travel

In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.

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