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POSTS TAGGED WITH "keywords"

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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A text ads cheat sheet just in time for your holiday campaigns

Holidays are around the corner and Microsoft Advertising is here to help with your campaign planning. Utilize our cheat sheet to learn about the various types of text ads we offer. Get specifications and info to help you decide which one is best for you.

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