POSTS TAGGED WITH "featured"

Expanded Text Ads have been updated and now allow you to create text ads that are longer—with an additional optional headline and description. You can take advantage of the extra space to make your ads stand out and help improve ad engagement.

The growth and evolution of the Bing Partner Program

July 16, 2018

2-minute read

Steve Sirich

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To address Bing’s rapid growth, we will be evolving the program requirements and benefits in January 2019. Learn more about what this opportunity means for you.

On May 2, at Seattle’s Fremont Studios, Bing celebrated our partners with the 2018 Global Bing Partner Awards. We recognized our regional winners and announced the most anticipated awards of the year, our Region and Global Partners of the Year. The Global Bing Partner Opening Ceremony and Awards event kicked off the Global Bing Partner Summit, held on the Redmond campus on May 3, 2018.

Today, as a mark of that continuous growth, we are excited to announce the expanded Bing Partner Program here in Canada. The program recognises partners who have proven to be trusted advisors to their clients and have an in-depth understanding of the search advertising industry.

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...