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POSTS TAGGED WITH "featured"

Page 7 of results

Summer travelers are mobile and local

2015 is set to become a watershed year for the travel industry. According to eMarketer, travel advertisers are expected to spend almost exactly as much (49%) on mobile ads this year as they will spend on other digital platforms. 1 Furthermore, 50% of all spending on digital travel ads is expected to go to paid search this year. 1 But mobile is having an even bigger impact on the way travelers spend their time and money. When travelers are visiting your town, they’re local, and they’re going to u...

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7 tips to rule Back-to-School

From a consumer's perspective, talking about Back-to-School (BTS) shopping before the kids are even out of school for the summer may seem a bit early. From an advertiser's perspective, however, knowing that many consumers start their BTS shopping mid-summer, it makes perfect sense. Part of being successful with PPC advertising involves researching your audience and leveraging those insights to build campaigns that have the right combination of ad copy and keywo...

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Bing Ads Spring Releases: Speed, Simplicity and Efficiency

This summer’s release pipeline is heating up with a steady stream of updates right around the corner. In case you missed it, here is a look back at Bing Ads’ spring releases, all of which have been designed for speed, simplicity, and campaign managers on-the-go. Home page gets a major makeover Global | Available in Web UI The fully redesigned Bing Ads Home page gives you a concise view of your account with the information that matters most to you in a single place. You can review the performance...

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Bing Ads Home Page: Updated for on-the-go performance review

No time to spare? No problem! The next time you sign in for an instant look at your account's performance or to review any new issues or opportunities since you last checked, be sure to try the out new Home Page in Bing Ads. This page was redesigned specifically for the Bing Ads user who needs to monitor their account quickly to see the information that matters to you most. What's new and for whom? This update is for all Bing Ads advertisers in all markets! The Home Page got a makeover, to show ...

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Changes to Approved Limited messaging in Bing Ads

In the past, Approved Limited error messaging has been a source of confusion for some advertisers; what does it really mean to say that a given ad's or keyword's delivery status is "Approved Limited"? Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets. If you're not already familiar with this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You. Why, exactly, does t...

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