April 02, 2024
5-minute read
For advertisers looking to drive revenue and return on investment (ROI), one bid strategy that can help advertisers is Maximize Conversion Value, which focuses on optimizing high-value conversions and the total sales value of your campaign.
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March 12, 2024
3-minute read
Not only are we developers of generative AI solutions, but we’re also experimenting with the latest technologies in-house to test, learn, and increase our efficiency and effectiveness.
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March 07, 2024
5-minute read
At Microsoft Advertising, we’re committed to bringing more efficiencies and solid ROI across the entire funnel. Our product releases for this month enable advertisers to get full-funnel ad experiences and more results with less effort.
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March 04, 2024
4-minute read
Learn about the new automated campaign type on Microsoft Advertising Performance Max, now available globally
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February 26, 2024
7-minute read
Spring is a time of regeneration, growth, and development. From blooming flowers to launching new ad campaigns. With the new beginnings of spring, we introduce a new blog series: Seasonal Spotlights.
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