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Microsoft Advertising Blog

POSTS TAGGED WITH "campaigns"

Page 15 of results

Keep conversion tracking working across all browsers

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

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Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Enhancements to targeting settings and Dimensions tab

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

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