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Microsoft Advertising Blog

POSTS TAGGED WITH "bidding"

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Up level your bidding practice with Enhanced Manual Bidding

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimize your bids.

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Jumpstarting your January with key product updates

Learn about some recent updates to Microsoft Advertising, including enhancements to brand safety, In-market Audience segments, and new AI-based technologies. We’ll also give you a sneak preview of exciting technologies to come in our 2021 roadmap.

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Guide to growth: Why SEM leaders are the ‘new normal’ marketing heroes

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

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Two males looking at a laptop and text in image promoting virtual bootcamps.

Virtual Bootcamp Series – Next Sessions

The next instalment of the Microsoft Advertising Virtual Bootcamp Series has been announced. A variety of topics will be covered and each session will be delivered by Microsoft Advertising gurus in one-hour interactive LIVE learning experiences.

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