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How consumer intent has shifted across the globe

woman working from home
Fitness. Health. Retail. Finance. Travel or Autos. It doesn’t matter which vertical we look deeper into – it is apparent that the current global crisis has impacted consumers in a variety of ways. We recently took a look at some of the biggest markets in the world—Australia, Canada, U.K. and the U.S.—to identify changes in consumer behavior during this time of lockdown.
If you have not yet visited our COVID-19 Insights and trends hub, check it weekly to leverage the insights we are uncovering across a wide range of verticals.

Announcing the Search trends in the time of COVID-19 eBook

Over the last few months, we have seen drastic shifts in consumer demand. We have seen the surge of teleconferencing software, rises in home fitness and large increases in work-from-home office equipment. These trends are very similar not just in a single market or country, but across many countries around the world. Between January 2020 and April 2020, we analyzed millions of queries and brought those consumer insights to the forefront, and more broadly looked at advertiser sentiment during this challenging time. Bringing this all together, we have now released our new eBook, “Search trends in the time of COVID-19,” which is available to download.

Marketing with Purpose

We at Microsoft Advertising recently launched our new marketing campaign, “Marketing with Purpose,” which highlights the importance of brands building trust. During the research for this campaign we discovered that 85% of consumers will only consider purchasing from a brand they trust. Trust helps brands connect with people. It goes beyond protecting peoples’ data; it’s about understanding their values and making them feel recognized and respected. When you broaden your view on trust, you build loyalty and create business value. Especially in these challenging times, a long-term trusted relationship is paved with empathy, genuine service and knowing your brand’s purpose in the interconnected world.

Empowering you to achieve more

For these and many other weekly-updated insights, please bookmark our COVID-19 insights and resources for advertisers hub and subscribe to the Microsoft Advertising Insider newsletter to receive blog updates automatically. If you’d prefer to listen instead, follow our Insights with Microsoft podcast series on AppleGoogle and Spotify. Curious about strategies and recommendations? Read our digital advertiser’s guide to COVID-19. For insights on Marketing with Purpose, which explores building loyalty and creating business value through an expanded view on trust paved with empathy, inclusivity and knowing your brand’s purpose, bookmark our curated hub.
Our mission is to empower every person and every organization on the planet to achieve more. To learn more about how Microsoft can help you during this time you can also visit