As you’re likely aware, the Bing Ads engineering team regularly reviews submissions from our Bing Ads Feature Suggestion Forum (aka User Forum) to keep current on the top areas that you, our customer, would like us to invest in to make your experience more productive and enjoyable. This is a follow up to our inaugural post reviewing our response to user suggestions a few months ago. In total we’ve addressed almost 900 votes since our last blog post.
In response to your feedback since this summer, the following outlines six additional updates we’ve made to various features including:
- Improvements to Bing Ads Editor
- Better location targeting and ad scheduling
- Managing multiple accounts with large volumes of keywords and ads
- Usability improvements in the web interface
- Simplifying Campaign Analytics
- More payment options
Improvements to Bing Ads Editor
The latest version of Bing Ads Editor has undergone various usability improvements, including the ability to locate negative keyword conflicts in order to eliminate duplication.
Better Location Targeting and Ad Scheduling
Knowing how important it is to display the right ad to the right audience at the right time, we made significant improvements to location targeting and ad scheduling.
Managing Multiple Accounts with Large Volumes of Keywords and Ads
Both agencies and search engine marketers rely on our tools to offer efficiencies when managing multiple accounts and large populations of keywords and ads. As a result, we added an Accounts Summary page and Bulk Edit functionality in the web interface—enabling a more efficient workflow.
Usability Improvements in the Web Interface
If you spend a lot of time in the Bing Ads interface, you’ll notice that even a small change can yield a huge impact on productivity. We are always on the lookout for ways to boost efficiency and improve your experience, and below are a few of the requests we received and have addressed on this topic.
Simplifying Campaign Analytics
We recently announced Universal Event Tracking (UET)—replacing our previous Campaign Analytics solution—which provides increased functionality by offering a simple yet powerful tool to define and track goals (performance/conversion) that are important for your business.
More Payment Options
As part of our efforts to increase the set of payment options available, a major credit card provider was recently added.
If there are areas you’re interested in that are not listed above, you can view the list of Bing Ads Feature Suggestion Forum, vote on items you’d like to see improved and/or suggest new features. To learn about our latest features, please visit our Bing Ads page.
Thanks again for all your great feedback, which continues to help shape and improve the Bing Ads interface. We appreciate each of your suggestions and look forward to sharing updates on additional product improvements in the coming months.
Dare Obasanjo
Group Program Manager, Bing Ads Applications and Developer Platform