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Become a 2021 Microsoft Advertising Celebrated Partner

The Microsoft Advertising Partner Program gives partners opportunities to nurture and grow their intelligent search and digital business, access to the Microsoft community and technical experts, and recognition for their work with Microsoft Advertising. Last year, we introduced the Partner Celebration initiative to recognize partners for their amazing work and spotlighted the September 2020 winners in our partner program overview session. Now it’s time for the first round of nominations for 2021!

Submit your nominations between April 1-15

The Microsoft Advertising Partner Celebration is a bi-annual recognition initiative for enrolled Partner tier members of the Microsoft Advertising Partner Program. Nominations are being accepted April 1-15, 2021 and will open for the next round in August 2021. Take a few minutes to submit a nomination for your company for a chance to become a Celebrated Partner with Microsoft Advertising! This earns you a special spotlight in our blog and the Microsoft Advertising Virtual Partner Summit in May 2021, along with other prizes.

Here’s how the Microsoft Advertising Partner Celebration works:

  1. Visit our Partner Celebration nomination page.
  2. Create an account with a valid email address.
  3. Start your entry (save it in-progress) and answer three simple questions in 200 words or less (open to Partner tier members only — not for Select or Elite partners):
    • How have you grown with Microsoft Advertising in the last year?
      Growth could be anything from revenue to adopting new features to exploring new verticals.
    • What differentiates you from your peers and others in the search advertising industry?
      Differentiation is what makes your company unique – share that uniqueness with us.
    • How have you adapted to recent changes?
      Adaptability has gotten a lot of businesses through this past year – tell us how your company has adapted and supported your employees and community through the unexpected changes.
  4. Submit your entry to be in the running.

Win exciting prizes and a blog spotlight

A panel of judges will choose a winner and a finalist for each market. The winners, who will be announced on or before April 30, 2021, will receive a $300 digital gift card for their team, a yearlong subscription to Masterclass and a special spotlight in the Microsoft Advertising blog and social media assets. The finalists will receive special mention along with a $100 digital gift card and a yearlong subscription to Masterclass. Check out our partner spotlights from last year: Celebrated Partners from the US (Statwax), UK (Tug), Canada (The Aber Group), France (Edge Angel), Australia (Reload Media), Netherlands (Maatwerk Online) and Germany (MSO Digital GmbH Co & KG)!

Visit the nomination page for details and for additional questions please reach out to

Note: The Microsoft Advertising Partner Celebration is open only to companies in the US, UK, Canada (excl. Quebec), France, Germany, Netherlands or Australia, who are enrolled in the Partner tier of the Microsoft Advertising Partner Program. Select and Elite partners are not eligible for this initiative.

For Official Rules, see

Learn more about the Microsoft Advertising Partner Program: